In this year of pandemic, Big Data and digital marketing have revolutionized the world of online business. So much so, that handling the different tools of Big Data correctly is fundamental for all kinds of companies. Digital marketing agencies do not escape from this, as understanding consumer behavior has become of vital importance. This is where Big Data comes in as the optimal solution, as web users are generating large volumes of data at an ever-increasing speed.
Big Data Marketing
This term allows to relate data analysis to marketing. Defining it as the set of techniques, processes and technology that allows determining the behavior of the target audience. By applying Big Data processes to digital data, it allows to detect problems and solutions, make optimal decisions and improve the positioning of the brand, products and even the positioning of the website in different search engines.
3 Fundamental elements of Big Data in Digital Marketing
1) Understand how users navigate your website
Analyzing how users travel on your website is fundamental in Digital Marketing. This process allows you to obtain information about who your customers are, what products they want and how they can be contacted, as well as to create loyalty in them.
2) Monitor trends
Digital marketing specialists must know the popularity, volume, regions, languages and other variables in which certain topics users are interested. This allows to improve the strategies in Content Marketing including Email Marketing.
3) Content that turns a user into a client
The analysis of feeling and the study of the content in the conversion funnel through data mining, helps us to know which calls to action are efficient, including knowing at what stage of the marketing strategy that call works.